Research

Understanding strategy in competitive environments

In my dissertation, I ask how competitive surprise—a firm-initiated competitive event that is unexpected to rivals and other market participants—shapes the rival's response time and effectiveness.

Empirically, I use large-scale text mining and large language models on news articles, SEC filings, and other unstructured text to measure and examine these questions.

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Theory + Data

I develop theory and test it with large-scale data, event studies, and field evidence.

Computational Methods

I build NLP and LLM pipelines to capture strategic phenomena in news, filings, and action streams.

Strategic Focus

I study competitive dynamics, information, and firm behavior in real product and geographic markets.

Impact

The aim is scholarship that also helps managers see rivalry, surprise, and positioning more clearly.

Dissertation

Antecedents and Performance Implications of Surprise Capability: An Empirical Analysis

Ahmadi, A., Andrevski, G., & Miller, D.

An empirical study of surprise capability — why some firms surprise rivals more often than others — using NLP and large language models on more than 1.7 million news articles across ten industries.

Surprise CapabilityText Analysis

Final edits

Target: Academy of Management Journal

Competitive Surprise: A Theoretical Framework

Andrevski, G., Ahmadi, A., & Miller, D.

A theoretical framework for competitive surprise: a firm-initiated move that is unexpected to rivals and other market participants, and how such surprises shape response time, effectiveness, and advantage.

Theory DevelopmentCompetitive Surprise

R&R – Round 2

Academy of Management Review

Under Review

Competitive Surprise: A Theoretical Framework

Andrevski, G., Ahmadi, A., & Miller, D.

A theoretical framework for competitive surprise: a firm-initiated move that is unexpected to rivals and other market participants, and how such surprises shape response time, effectiveness, and advantage.

R&R – Round 2

Academy of Management Review

Working Papers

Bodies at Work: A Critical Review and Organizing Framework for a Corporeal Approach to Organization Studies

Pimentel, E., Ahmadi, A., Bel Hadj Ali, S., & Ricci, L.

An integrative review of corporeality in organizational research, proposing a framework for how bodies shape work, power, and interaction.

Final edits

Target: Journal of Management Studies

Competitive Surprise and Rival Response Time: An Event Study

Ahmadi, A., Andrevski, G., & Miller, D.

An event-study design linking surprising competitive actions to the time it takes rivals to respond, built from millions of news articles, embeddings, and identified action–reaction pairs.

Data analysis

Target: Academy of Management Journal

How Merger Announcements Shape Investor and Rival Responses: Insights from an AI Text Analysis

Ahmadi, A. & Goudarzi, K.

How the clarity and variety of strategic rationales in M&A announcements relate to rival responses and deal outcomes, using an NLP and LLM pipeline on thousands of 8-K filings.

Data analysis

Target: Academy of Management Journal

Competitive Surprise: A Multiple Case Study

Ahmadi, A. & Andrevski, G.

A qualitative study of how firms experience and respond to competitive surprises across industry contexts. Ethics approved; participant recruitment is underway.

Fieldwork

Multiple case study

Anticipated Departures and Team Investment: A Longitudinal Archival Study in Formula 1 Racing

Ahmadi, A. & Somerville, K.

How anticipated personnel departures relate to team investment, using a longitudinal archival dataset from Formula 1.

Data analysis

Archival study

Published

From Protection to Adjustment: How Rival Repositioning Alters Competitive Action Repertoires

Goudarzi, K., Ahmadi, A., & Andrevski, G.

How firms change the intensity, complexity, and non-conformity of their competitive actions when rivals encroach on their product-market position, introducing a protection–adjustment account of repertoire change.

Positioning ThreatsCompetitive Repertoires

Journal of Business Research, 2026

Paper

Presentations

Competitive Surprise: A Theoretical Framework

Andrevski, G., Ahmadi, A., & Miller, D.

A theoretical framework for competitive surprise: a firm-initiated move that is unexpected to rivals and other market participants, and how such surprises shape response time, effectiveness, and advantage.

Competitive Dynamics Conference, University of Virginia Darden School of Business, July 2026 — Best Paper Award. Also at the Strategic Management Society Conference, Berlin, 2026.

R&R – Round 2

Academy of Management Review

Book chapters

Dynamic Capabilities and Innovation

Ahmadi, A. & Arndt, F.

Book chapter in Innovation, published by Routledge.

Routledge, 2022

Team Performance and the Development of Iranian Digital Start-ups: The Mediating Role of Employee Voice

Hosseini, E., Tajpour, M., Salamzadeh, A., & Ahmadi, A.

Book chapter in Managing Human Resources in SMEs and Start-ups: International Challenges and Solutions (pp. 109–140).

Book chapter, 2022

Arts Entrepreneurs in an Emerging Economy

Toghraee, M. T., Ahmadi, A., & Salamzadeh, A.

Book chapter in Artisan and Handicraft Entrepreneurs: Past, Present, and Future (pp. 137–147). Springer.

Springer, 2022

The Context for Business in Iraq

Salamzadeh, A., Ahmadi, A., & Safar Kamel, A.

Book chapter in Understanding Contexts of Business in Western Asia: Land of Bazaars and High-Tech Booms (pp. 331–345).

Book chapter, 2022

Research Approach

I care about phenomena that are hard to see until they are measured. That means building datasets from unstructured text, pairing them with theory, and asking what the resulting patterns imply for rivalry and managerial choice.

Learn More About My Work